CLIENT
Bulwark FR
Angie Wilson, Sr. Brand Manager
Cindy Chatman-Marshall, Director of Marketing
Robert Grimes, Vice President / General Manager
Derek Sang, Technical Training Manager
Bob Stallman, VP Marketing
Tommy Upson, Creative Director
Terry Rose, Business Director
AGENCY
Jennifer Rorke, VP of Account Management
Scott Muskin, VP, Executive Creative Director
Tom Fugleberg, Co-Founder & Chief Creative Officer
Mark Bubula, Co-Founder & President
Irene Fleury, Brand Strategy Director
Solveig Nelson, Senior Art Director
Aaron Smith, Account Director
Mary Shoemaker, Senior Project Manager
Errol de Jesus, Copywriter
Ashley Koudou, Designer
Nicole Newville, President
Jason Cain, Media Director
David Getty, Media Planner
Mathe Communications
Erin Mathe, President
SUMMARY
This is the story of how Bulwark FR, the world's leading manufacturer of flame-resistant apparel, transformed a PR crisis not of its making into a timely opportunity to renew its Pledge of Allegiance to the primary (and, at the time, very pissed off) industry it serves – oil & gas. By using July 4, the official announcement date of Bulwark's sale, as a reason to declare our independence and "freedom to serve oil & gas at full power," we turned an angry mob of boycotters back into big believers.
