CLIENT
Campbell Soup Company – Snacks
Janda Lukin, Chief Marketing Officer
Bethridge Toovell, Director of External Communications & Social Media
Karen Marks, VP, Integrated Marketing
Jill Boyce, Senior Director, Insights
Andrew Spring, Manager, Consumer Connections
Sarah Burke, Manager, Social Media
AGENCY
Jason Xenopoulos, Chief Creative Officer, North American
Tomas Gonsorcik, Chief Strategy Officer
Miriam Raisner, Managing Director, Strategy & Insights
Guto Monteiro, Executive Creative Director
Gabriel Jardim, Executive Creative Director
Chelsea Dubin, Group Account Director
David Pomfret, Executive Director
Megan Cullen, Senior Strategist
Aleksey Vaynshteyn, Creative Director
Bradley Bates, Associate Creative Director
Fernando Martinez, Director of Production, Experience Innovation
Louisa Gargiulo, Senior Art Producer
Jeff Danley, Director of Innovation
Stephanie Granowicz, Supervisor, Social Media
Alison Jaksen, Associate Connections Manager
Stacy Kallan Stacy, Senior Broadcast Content Business Manager
Zeno Group
Jacqueline Cox Battles, EVP
Nirmala Singh, Senior Account Supervisor
Kayla Ramans, Senior Account Executive
Marisa Ganley, Senior Account Executive
Sara Wright, Associate Account Executive
SUMMARY
Goldfish are synonymous with kids’ snacks—a fact that was not especially helpful as the brand set out to become more relevant with adults. By launching Frank’s RedHot Goldfish, we dialed up the grown-up flavor perceptions of the little smiling fish, and unleashed a feeding frenzy of demand and buzz. This adults-only debut became the hottest thing from TikTok to Jimmy Kimmel, earning Goldfish 4+ billion impressions and an influx of new adult consumers.
