Molson Coors

Marcelo Proenca Pascoa, VP Marketing Coors, Global & NA
Aaron Ormond, Sr. Director Brand Marketing
Aaron Ormond, Marketing Manager
Mauricio Suarez, Associate Marketing Manager

ALMA DDB. *Lead Agency

Luis Miguel Messianu, Creative Chairman & CEO
Jorge Murillo, VP, Executive Creative Director
Mauricio Cadena, Group Strategic Planning Director
Felipe Diaz-Arango, Associate Strategic Planning Director
Gabriel Ferrer, Creative Director
Gabriel Reyes, Creative Director
Vanessa Castaneda, Associate Creative Director
Jose Hawayek, Account Director
Jorge Espinosa, Executive Producer
Alvar Suñol, Co-President & CCO
Stephanie Albrecht, Account Supervisor
Ricardo Chuecos, Associate Creative Director
Isaac Mizrahi, Co-President & COO
Beatriz Del Amo, VP, Group Account Director
Ivian Nunez, Junior Business Manager
Yeyo Marquez, VP, Director of Production
Marinet Quiñones, Director of Business Affairs
Carly Sutherland, Group Strategy Director of Content & Experience
Melis Cifcili, Digital Strategist, Content & Experience
Ryan Morejon, Sr Content Creator
Angela Rodriguez, SVP, Head of Strategy

ICF Next

Kylie Burness, Account Director
Alanna Glass, Senior Director

O Positive

Ralph Laucella, Founding Partner / Executive Producer

Animal Music

Moving Forward Studios Inc.

To match their competitors’ presence during the NFL season, Coors Light parlayed a local budget into a big national story by leaning into Raiders fans’ long-running grievance. The brand did that by championing Tom “The Iceman” Flores, one of the most accomplished coaches in NFL. Despite Flores’ feats, he had endured two decades of exclusion from the Pro Football Hall of Fame. Earning national buzz, the campaign resulted in significant lifts in national recall, consideration, and penetration. And the Iceman finally made the Hall.