AGENCY
Rise and Shine and Partners *Lead Agency
Kevin DiLorenzo, President/CEO
Bob Barrie, Executive Creative Director
Michael Rogers, Creative Director/Art Director
Dom DeLoya, Associate Creative Director / Writer
Megan Lepsche, Account Director
Janie Waldron, Director of Project Management
Sasha Westin, Digital Project Manager
Meighan McGuire, Executive Producer Lucky Productions
Tony Eaton, Photographer
Trilogy Interactive
SUMMARY
In a year when fear was being used to fuel one of the most polarizing and bitter national election seasons in American history, divisive political rhetoric was impacting the tone of state and local campaigns, including races in Minnesota — a state typically known for being “nice.” To win reelection, U.S. Representative Dean Phillips flipped the negative narrative by leveraging optimism and hope. The Congressman won his district by a decisive 11-point margin with the largest vote count ever in Minnesota’s Third Congressional District.