Ulta Beauty

Shelley Haus, Chief Marketing Officer
Karla Davis, VP, Integrated Marketing
Lisa Lu, Senior Marketing Manager
Amanda Perry, Director, Integrated Marketing
EileenZiesemer, VP, Public Relations

McCann New York *Lead Agency

Jaclyn Currie, SVP, Executive Account Director
Kathleen O'Brien, EVP, Executive Creative Director
Deb Freeman, SVP, Group Strategy Director
Colleen Moisio, VP, Account Director
Courtney Marin, Account Supervisor
Ruth Boulter, Creative Director
Emma Kasarsky, Senior Art Director
Jory Sutton, Senior Producer
Debbie Dunlap, SVP, Integrated Producer
Jen Andrews, Creative Director
Wykella Patrick, Junior Copywriter
Megan Potter Tierney, VP, Account Director
Allie Koestler, Account Executive
Christina Mevs, Social Analyst
Mads Murphy, Social Strategist
Jordan Berger, Strategy Director
Jacklyn Baillergeon, Associate Strategy Director
Sydney Hausman, Senior Strategist
Dan Gross, Senior Integrated Music Producer
Nathalie Hernandez, Business Manager
Krenzy Vergara, Talent Payment Manager
Anca Cornis-Pop, Associate General Counsel

Mediahub

To increase brand engagement, demonstrate our core brand value, and drive sales as COVID shrunk our category, we transformed Ulta Beauty from a store to an omnipresent experience. This meant constructing a new ecosystem that delivered the functional and the emotional benefits of beauty—so we deployed a team of beauty advisors on our virtual try-on app, an AI-powered skin analysis tool, and kickstarted a movement to see beauty, even through the pandemic’s darkness. We saw record-breaking engagement in channels outside stores, including triple-digit e-commerce growth and increased brand integrity.