Campbell Soup Company

Mark Tumelty, VP Marketing, Soups and Broth
Amy Strauss Falco, Manager, Consumer Engagement
Gary Mazur, Director, Soups
Lisa Zahn, Manager, Brand PR
Marci Raible, VP, Integrated Marketing
Kari Bestrycki, Digital Production Specialist
Suzanne Landau, Content and Creation Lead
Rachel Reiss, Manager, media
MattHinkel, Senior Marketing Manager, Soups

Leo Burnett Chicago *Lead Agency

Natalie Taylor, SVP, Creative Director
Kate McClean, Account Director
IsabelaFerreira, SVP, Creative Director
Amrita Bhatia, VP, Strategy Director
Bob Winter, EVP, Creative Director
Kimberly Cowie, Senior Producer
AleythaLuiselli, Senior Producer
Denis Giroux, Executive Producer
Elise Garber, Senior Producer
Susan Lulich, EVP, Account Director
Pushpa Gopalan, EVP, Strategy Director
Alexandra Rivard, Account Executive
Jillian Lamb, Associate Creative Director
Garrett Vernon, Associate Creative Director
Liz Taylor, Global Chief Creative Director
Chris Clark, Senior Music Producer

Spark Foundry *Lead Agency

Paula Macdonald, Associate Director, Account Management
Pablo Graham, VP, Client Project Management
Jen Byrnes, SVP, Account Management

MSL Group

The Mars Agency

Once viewed as an icon of American progress and culture, changes in the understanding of health and nutrition as well as perceptions of packaged food had put the condensed soup category into a state of consistent decline. As market leader, Campbell’s Soup bore the brunt of these losses. Through insightful creative that brought the brand back into people’s minds and hearts, we not only halted years of declines in HHP and sales but created positive growth by bringing back lapsed and declining purchasers, ultimately reinvigorating an American icon