Microsoft

Craig McNary, Director, Brand and Integrated Marketing, Xbox
Josh Munsee, Senior Integrated Marketing Manager, Xbox
Carlos Rabanillo, Senior Paid Media Lead
Taylor Smith, General Manager, Xbox Brand Marketing
Adrian Barragan, Director, Global Media, Xbox
Graeme Boyd, Senior Social Marketing Manager
Josh Stein, Social Marketing Manager

215 McCann *Lead Agency

Scott Duchon, Chief Creative Officer
Nichole Geddes, Creative Director
Shawn Raissi, Associate Creative Director
John Friedman, Senior Copywriter
Mandi Holdorf, Director of Integrated Production
Neile Weeks, Senior Digital Producer
Devina Hardatt, Management Supervisor
Harold McKeon, Account Supervisor
Ryan Riley, Strategy Director
Christian Stewart, Senior Strategist
Peter Goldstein, Business Director
Brian Wakabayashi, Group Strategy Director
Gabby Gardner, Senior Producer
Savannah Hicks, Senior Art Director
Jessie Ybarra, Producer
Ashley Suarez-Wood, Senior Copywriter
Christina Chin, Producer

Ayzenberg Group

Taylor Rhoads, Creative Director
Matt Gleichenhaus, Senior Designer
Jude Ambrosio, Director, Social Media Strategy
Steven Monterastelli, Associate Director, Insights and Analytics
Justin Anderson, Project Manager
Jarret Battisti, Account Supervisor
Austin Nicholas, Channel Manager

Carat

Chris Smith, Director, Paid Social
Evan Pearson, Supervisor, Paid Social
Romario Lagunas-Palma, Associate Director, Paid Social
Sylvia Ma, Sr. Associate, Paid Social
Ryan Dougherty, Supervisor, Digital
Lucas Connelly, Associate, Digital Activation
Tiffany Hu, Supervisor, Digital Activation
Diana Ibanez, Associate Director, Digital Activation
Donovan Kelley, Associate, Paid Search

How do you get gamers talking about a next-generation console when the games don't look next-gen yet? You start by recognizing gamers don’t play for graphic fidelity. They play to expand their experiences beyond their reality. All the power of the new console existed to bring their dreams to life. Partnering with a leading research university to capture the dreams of gamers after experiencing the console, our campaign, "Power Your Dreams," invited gamers to imagine the possibilities the future of gaming help for them.