Potential Energy Action Network

the community *Lead Agency

Roger Baran, VP, Executive Creative Director
Marcelo Padoca, Executive Creative Director
Elisabeth Mattar Reis, Executive Creative Director
Gabriel Gama, Associate Creative Director / AD
Guilherme Grossi, Associate Creative Director / CW
Aldo Gonzalez, Associate Creative Director / CW
Martin Stuart, Associate Creative Director / AD
Ross Norton, Junior Copywriter
Juan Aguilar, Senior Designer + Illustrator
Claudia Preston, Strategy Director
José Mollá, Chief Idea Officer
Laurie Malaga, Head of Production
Chris Parke, Executive Producer
Monique Beaupre, Associate Producer
Marci Miller, VP, Managing Director
Jessica Patiño, Senior Brand Lead
Cynthia Perez, Brand Supervisor
Maryam Hosseini, Associate Connections Director
Natalie Greenman, Sr. Director of Business Affairs
Priscila Hourihan, Sr. Business Affairs Manager
Nadia Bowen, Idea Manager
Maru Sokolowski, Creative Services Director

For Hispanic moms, climate change was a real concern. However, most weren’t aware that voting was the strongest tool they had against it. In fact, 50% of Hispanic women did not vote in 2016. We needed to change this, and we did it by turning voting into an act of love. Our campaign, “Vote Like a Madre,” asked mamas to pinky promise their children they would vote for politicians that put the planet first. We got mamas to pinky up, speak up and vote, and proved motherly love conquers all.