Peacock

Alexandra Shapiro, EVP, Marketing
Jo Fox, SVP, Brand Marketing
Jason Holzman, EVP, Creative
Lamont Swittenberg, VP, Brand Strategy
Jeremy Wintroub, VP, Creative Operations
Jonathan Chin-Shepherd, VP, Media Strategy
Andy Heatly, VP, Brand Marketing
John Sinclair, Creative Director
Abby Elkin, Sr. Director Brand Strategy

Anomaly *Lead Agency

Natasha Jakubowski, Managing Partner, Chief Innovation Officer
Laura Massie, Group Strategy Director
Clare Hines, Group Strategy Director
Stephen Mendonca, Creative Director
Craig Schlesigner, Creative Director
Brett Banker, Group Business Head
Alison Aarons, Business Director
Meredith St. Clair, Account Director
Lily Siff, Account Supervisor
Emily Mitlak, Account Executive
India Davis, Sr. Strategist
Jordan Cohen, Comms Strategy Director

GroupM

Peacock started from scratch - no name ID, no awareness. In one of the noisiest, most cluttered categories in the world. 63% of consumers said they didn’t want another streaming service. We showed the world that we’re not just another streaming service by building a brand as unignorable as the content on our platform, inspired by our unignorable namesake. We were the #2 fastest growing brand in 2020 proving we are truly Can’t Not Watch.