CLIENT
Google
Kate Whittington, Global Partner Marketing Lead
Giulianna Domingues, Product Marketing Manager, Nest Partner Marketing
Koen Malfait, Creative Director, Nest
Nai Syriani, Global Content LeadAdrienne Hayes, VP Marketing, Devices & Services
Nick Bartle, Global Marketing, Home & Mobile
Cam Luby, Global Director, Integrated Marketing, Nes
Xanthe Wells, Global Executive Creative Director, Devices & Services
Christian Haas, Creative Director, Devices & Services
Nicol Addison, Head of Communications, Home Products
Jesus Garcia-Valadez, Head of Multicultural Communications
Ava Donaldson, US Inclusion & Influencer Lead, Google Hardware
Jon Silver, Global Social & Influencer Marketing Lead, Devices & Services
Timur Mertol, Social Media Manager
Wais Momand, Head of Performance Marketing, Hardware
Jimmy Chung, Nest PMM, Performance Marketing
Lauren Goody, Global GTM & Site Content Lead, Google Store
Jonathan Dreyfus, GTM Lead, Google Nest, Google Store
Jason Brandner, Global Go-to-Market Manager, Nest, Google Store
AGENCY
Arts & Letters Creative Co *Lead Agency
Allison Oxenreiter, Global Business Director
Josh Joseph, Strategist
NJ Placentra, Creative Director
Matt Skibiak, Creative DirectorCaitlin Sanders, Business Manager
Kate Reaves, Business Director
Charles Hodges, Founder & ECD
Andy Grayson, Director of Strategy
Blair Seward, Creative
Jon Hirsch, Creative
Sam Case, Creative
Jacob Castillo, Creative
Jon Serna, Executive Producer
Casey Wheeler, Assistant Producer
Momo Berg-Munch, Senior Producer
Rich Weinstein, Managing Director
Netflix
Sandra Ciconte, Partner MarketingGrace Lee, Partner Marketing Creative
SUMMARY
In a world of seemingly endless entertainment options, with an overload of bundling offers, how could Google convince people they are an option worth exploring? Google partnered with Netflix to launch a more helpful device and a better streaming experience. By showing how only Chromecast with Google TV offers a more enjoyable content experience, Google exceeded sales goals by 118% and proved how Chromecast with Google TV + Netflix turned streaming into a new way to explore and enjoy content.