Procter & Gamble

Sundar Raman, President North America Fabric Care
Amy Krehbiel, Associate Brand Director
Jennifer Maxwell, Brand Manager
Bo Harrison, Assistant Brand Manager
Kimberly Doebereiner, BBIC
Paul Chick, Manager, Advertising Production
Kristen Barkimer, Senior Media Brand Manager
Craig Stimmel, Head of Media Partnership
Adam Alvarez, Media Investments & Partnerships
Tracy Suer, Media Director
Patrick McGuinness, Associate Director of Media
Shannon Smith, Media Specialist

Saatchi & Saatchi New York *Lead Agency

Andrea Diquez, CEO
Sarah Beaumont, Chief Operation Officer - Woven
Paul Bichler, Chief Creative Officer - Woven
Daniel Lobaton, Chief Creative Officer
Lauren Varvara, Creative Director
Alan Lin, Digital Director
Nayantara Mukherji, Director, Brand Strategy
Mike Mou, Director, Brand Strategy
Jennifer Brotman, Account Director
Jennifer McGill, Account Supervisor
Blake Morris, Senior Copywriter
Jacopo Biorcio, Senior Art Director
Zack Menna, Creative Director
Rich Singer, Creative Director
Dani Stoller, Head of Production, Fabric Care
Danielle Hallack, Producer
Kathryn Lemke, Associate Producer
Cheryl Loo, SVP, Account Director
TJ Daigler, Account Executive
Lisa Rimmer, Senior Business Affairs Manager

Marina Maher Ketchum

Dustin Sveum, Communications and Influence Brand Lead
Abbey Scalia, Senior Account Supervisor, Brand Manager
Edwin Endlich, Director of Content Marketing

Taylor Strategy

Sade Ayodele, Account Director

MKTG

Sam Riber, Senior Vice President
Jordan Futscher, Senior Director

NBCUniversal

Maureen Murphy, Senior Vice President, Client Partnerships
Kim Blando, Vice President, Creative Director

In 2019, Tide was the most talked about brand of the NFL. By tapping into the universe of NFL and NBC fanbases, Tide sparked a national debate that got people thinking and talking about laundry more than ever before. All while telling them not to think about laundry. As a result, Tide elevated itself beyond the functional realm of stains and odors to own the entire conversation around doing laundry. Oh, and people bought a whole lot of Tide, too.