Starbucks

Nikchu Dhodi, Director, North American Coffee Partnership
Elisabeth Tillinghast, Sr. Brand Manager, North American Coffee Partnership

PepsiCo (North America)

Acky Dinnepati, Insights Director, North American Coffee Partnership

Energy BBDO *Lead Agency

Larry Gies, Chief Strategy Officer
Shannon Smiley, SVP, Group Strategy Director
Emily Vertrees, Strategy Director
Ioana Filip, SVP, Executive Creative Director
Michele Brandel, Creative Director, Copywriter
ErikaHillman, Creative Director, Art Director
Anna Bleers, EVP, Client Service Director
Allie Salzman, Sr. Art Director
Madeline Stoiber, Jr. Copywriter
Camila Hummel, Producer
Nicole Kazan, Account Supervisor
Tilbe Cakar, Account Executive

OMD

Spark Foundry

Stephanie Howard, VP, Director
Christina Vargas, Supervisor

Starbucks is part of how people get in the holiday spirit, but that hasn’t translated to a lift in sales for ready-to-drink Frappuccino®. We sought to capture the holiday joy and anticipation that Starbucks provides to consumers to create new ways to promote Starbucks Frappuccino® bottled beverages. Our activation provided more opportunities for consumers to get into the holiday spirit with Starbucks, including seasonal packaging, a limited time flavor and personalized holiday content. As a result, we grew awareness and drove a 24.5% sales lift.