Cricket Wireless

Cindy Rozier, Assistant Vice President- Marketing- Brand, Advertising, National Sponsorships
Erin Bishop, Lead Advertising Manager

Dieste, Inc. *Lead Agency

Alex Campo, Group Creative Director
Domingo Palma, Creative Director
Danny Villanueva, Group Account Director
Dan Sipes, Account Director
Erin Clark, Sr. Planning Director
Sam Juan, Account Supervisor
Tara Westberg, Producer
John Costello, Executive Producer
Marialejandra Urbina, Executive Director of Planning
Jesús Acosta, Creative Team
César Aragón, Creative Team
Yarelhdi Jaimes, Creative Team
Damián Balderrama, Creative Team
Mariajosé Romero, Creative Team
Monica Sanchez, Practice Lead, Strategy and Analytics
Alejandro Martinez, Director, Marketing Intelligence

Hearts & Science

By communicating reasons why Hispanics should choose Cricket beyond the promotional messaging that permeate the pre-paid wireless phone industry, this brand-focused campaign not only delivered beyond its target brand KPIs but also grew Hispanic market share by 72 basis points within three months. Cricket conveyed a deep understanding of the resilient spirit within the Hispanic community by showcasing their determination to preserve the Latin culture no matter how far they travel to achieve their dreams and in doing so, the brand demonstrated a shared sense of resilience and omnipresence.