AT&T

Val Vargas, SVP, Advertising, Creative Services & HelloLab
Sandra Howard, VP, Corporate Brand Marketing
Kirk Heinlein, AVP, Corporate Brand Marketing
John Starkweather, AVP, Advertising
Jena Atchison, Director of Advertising
Megan Matlock, AVP, Media Strategy
Michelle Aman, Associate Directory, Media Strategy

BBDO New York *Lead Agency

Thomas Han, EVP, Head of Integrated Planning
Tim Millar, EVP, Head of Strategy
Nicole Granese, SVP, Strategy Director
Mac Russell, ‎VP, Communications Planning Director
Benjamin Bass, VP, Planning Director
Kathryn Brown, Managing Director
Shahnaz Shroff, SVP, Senior Director
Kate Burns, Account Director
Rachel Nairn, President BBDO LA & Global Client Lead
Matt MacDonald, Chief Creative Officer, Omnicom for AT&T
Susan Young, Executive Creative Director
Daniela Vojta, Executive Creative Director
Dave Cuccinello, Executive Creative Director
Dave Povill, Executive Creative Director
EJ Lee, Creative Director
Joey Monteverde, Creative Director
Nicole Parker, Senior Planner
Sarah Morrison, SVP, Senior Director
Andrea Bass, VP, Account Director
Ashley Chase, Account Director
Tori Reed, Account Supervisor
Madison Shaffer, Account Executive
Troy Hudson, Account Executive
Julie Collins, Group Executive Producer
Stella Warkman, SVP, Project Management Director
Jessica Coccaro, VP, Executive Producer

Hearts & Science

Chris Stanger, Executive Director
Chris Beesley, Strategy Director
Alexandra Braun, Director, Video Investment
Tiffany Evanego, Supervisor, Media Strategy

Critical Mass

Stacia Parseghian, EVP, Client Partner
Heather Livengood, SVP, Client Partner
Sylvie Mercier, Creative Director

When COVID-19 struck, the importance of connection became clearer than ever. As a company built around the idea of connection, AT&T knew that expressing sympathy, as many other brands did, wouldn’t be enough. We needed to show not how much we cared, but how much we could help. To build a campaign based on actions, not ads.This unique supportive approach lifted AT&T corporate reputation and brand health to new heights, while breaking through creatively in a crowded field of COVID response messaging.