AGENCY
Marissa Kelley, VP, Global Brand Strategy Director
Kevin Bogusz, SVP, Client Service Director
Brittany Peskind, Senior Producer
Ioana Filip, Executive Creative Director
Cassidy Buzin, Creative Director
Dane Canada, Creative Director
Lucy Butka, Copywriter
Allie Salzman, Senior Art Director
Brynna Aylward, Associate Creative DirectorSarah Lopez, Account Supervisor
Kayla Dzierozynski, Assistant Account Executive
Sonal Narain, EVP, Global Strategy Director
Tori Ofenlock, Integration Strategy Director
United Entertainment Group
Sarah Parker, VP Talent and InfluencersJessica Parr, Client Service Director
Lindsey Woerther, Senior Account Director
Omnicom Media Group
Luke Fowler, Associate Strategy Director
SUMMARY
To help Ziploc® launch Accessory Bags (stylish pouches for organizing your purse) after 50 years of being known solely for food storage, we needed to build cultural credibility in the world of style and fashion. So we created a one-of-a-kind collaboration inspired by the clutter women carry in their purses and put it on fashion's biggest stage, New York Fashion Week. In the end, a brand with no prior association with fashion created a furor on the runway, allowing it to step out of its past and into its future.
