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Dove Men+Care
Changing Papa Culture Through Pop Culture with Dads

RAN IN: United States

CLIENT
Dove Men+Care

Carlos-Javier Gil, Global Brand Vice President, Dove Men+Care
Leslie Golts, Dove Men+Care Senior Global Masterbrand Manager
Molly Kennedy, Dove Masterbrand Engagement Director
Jordan Lewis, Dove Men+Care Masterbrand Manager
Guadalupe Mora, Senior Global Communications Manager, Dove
Sana Suh, Global Associate Brand Manager - Dove Men+Care
Lizzie McNamara, Global Brand Marketing, Dove Men+Care

AGENCY
Unilever Entertainment *Lead Agency

Kelly Mullen, Global Head of Unilever Entertainment
Giles Morrison, Global VP, Brand Communications and Global Brand VP, Unilever Brand


United Entertainment Group

David Caruso, Chief Operating Officer
Joe Ames, EVP, Entertainment


SUMMARY

Dove Men+Care created Dads, a feature length movie that sold to Apple TV+ at a profit to launch its brand purpose into popular culture. It ignited a cultural conversation about the importance of active fatherhood everywhere while replacing outdated and harmful media stereotypes by celebrating men as caregivers.

CASE VIDEO


Language: English