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Pepsi
Pepsi #Summergram

RAN IN: United States

CLIENT
PepsiCo

Justin Schwarz, Marketing Director
Todd Kaplan, Vice President of Marketing
Alison Stahelski, Brand Marketing Manager
Jillian Djukic, Brand Communications Manager
Michael Smith , Senior Director Marketing Communications
Carl Gerhards, Design Director
Justin Song, Digital & Culture Lead

AGENCY
Motive *Lead Agency

Matt Statman, CEO, CHIEF CREATIVE OFFICER
Kate Acker, Senior Digital Account Manager
John Harvey, Art Director
Taylor Vallee, ACCOUNT SUPERVISOR
Hillary Miller, VP Account Service Director
Taylor Woodard, VP Account Services Director
Chris Reinhard, VP Creative Director
Daniel Patu, Creative Director
Liz Case, Creative Director
Brooke Bartlett, VP Digital + Social


VaynerMedia

Connor Bryant, SVP


OMD

Elayna Tekle, Group Director


Acceleration

Scott Floyd, Head of Collaboration


SUMMARY

Pepsi #Summergram introduced hundreds of summer-inspired bottle labels that let fans live out loud - offline and through custom-created Instagram Augmented Reality effects - and make their favorite cola a refreshingly liberating companion to the most unapologetic season of all. Sales increased by 4%, social engagements topped a billion, and Pepsi doubled sales growth versus the key competitor.

CASE STUDY

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CASE VIDEO


Hero Medium: PACKAGING

Medium Featured On Video: BRANDED CONTENT,EVENTS,INTERACTIVE/ONLINE,OOH,PACKAGING,PR,RETAIL EXPERIENCE,SOCIAL MEDIA,TV,USER GENERATED

Audience: Gen X (Men & Women)

Objectives: Increase sales, volume

Type: Business to Consumer

Language: English