AGENCY
Rachel Fuller, Executive Producer
John Long, Executive Creative Director
Jill Kruskal, Associate Director
Luke Hughett, Creative Director
Sean Lee , Creative Director
Michael Eibner, Senior Production Manager
Leslie Dacri, Executive Producer
Gina Maniscalco, Senior Art Director
Josh Kornrish, Producer
Charlotte Davis, Senior Copywriter
Victoria Onuzuruike, Production Coordinator
Laure Borot, Planning Director
Alyssa Palermo, Senior Social Strategist
Sasha Klimov, Account Director
Tyler Borza, Account Supervisor
Lee Weiss, Executive Producer
Neo@Ogilvy
Geometry
Jon Goynshor, VP, Head of Partnerships
SUMMARY
In a quickly growing category, TaskRabbit saw an opportunity to better define their brand and create emotionally engaging connections with consumers. TaskRabbit found that people care more about a job well done than doing it themselves – DIY is more Netflix entertainment than actual ambition – and used this human insight to drive growth. TaskRabbit brought to life the blissful feeling of a job well done and saw incredible results: 38% YoY increase in jobs booked, 56% YoY increase in new user sign-ups and 56% YoY increase in app downloads.
