CLIENT
The Goldman Sachs Group, Inc
Dustin Cohn, Head of Marketing for Consumer Investment Management
Christopher Villarreal, VP Integrated Marketing Communications
Alex Cohen, VP Customer Acquisition and Brand
Lindsey Harris, Senior Analyst
AGENCY
Nick Marchese, Copywriter
Mike Devine, Art Director
Dylan Levy, Brand Manager
Emma Ogiens, Junior Producer
Mikio Bradley, Creative Director
Christina Rust, Director of PAL
David Goss, Creative Director
Ryan Chong, Executive Producer
Scott Balalas, Brand Director
Tom Callard, Group Strategy Director
Chris Cooper, Senior Strategist
iProspect
Kenneth Madigan, Group Account Director
SUMMARY
In 2017, Goldman Sachs made its first big move into consumer banking with the launch of ‘Marcus by Goldman Sachs.’ It was battling in a highly competitive, inert category trying to grow its business. We set out to break the category inertia and empower people to make better money decisions with ‘You Can Money.’ With the campaign, Marcus by Goldman Sachs was able to not only grow its brand, but also deliver a positive ROI by driving significant growth in account signups and deposits.
