Mars Wrigley

DDB Chicago *Lead Agency

Ari Weiss, Global Chief Creative Officer
Jason Georgen, Senior Producer
John Maxham, Chief Creative Officer
Suzanne Koller, Executive Art Producer
Colin Selikow, Executive Creative Director
Heather Simon, Print Producer
Nathaniel Lawlor, Creative Director/Copywriter
Josh Lenze, Global Brand Lead
Will Eno, Copywriter
Erin Vick, Global Account Director
Ruth Bellotti, Art Director
Jacqueline Hines, Global Account Supervisor
Diane Jackson, Chief Production Officer
Jane Steinhoff, Global Account Executive
Matt Blitz, SVP, Executive Producer
Alec Stern, Director of Music
Josh Drueck, Group Strategy Director
Jonathan Palmer, Senior Strategist
Richard Guest, EVP, Global Business Director
Cristina Rodriguez, Head of Art

ICF Next

MediaCom

Smuggler

The Marketing Arm

The reach and salience of the Super Bowl is unmatched.  But how do you capitalize on it if you can't buy your way in with an ad?For Skittles, the answer was to re-imagine the Super Bowl Ad as an immersive brand experience -- promoting and performing a 30-minute Broadway musical instead of a 30-second commercial.By challenging all the expectations around Big Game brand behavior, Skittles proved impossible to ignore.  Generating 1.56 Billion earned impressions over a 3-week window, and stealing attention in the year's most saturated marketing moment.