U.S. Centers for Disease Control and Prevention

Julie Goggans, Campaign Manager
Diane Beistle , Branch Chief, Health Communications Branch

Arnold Worldwide *Lead Agency

Icaro Doria, Chief Creative Officer
Paul Nelson, EVP, Managing Director
Lauren Hyatt, Marketing Director
Bill Girouard, SVP, Creative Director
Bailey Kolligian, Marketing Manager
Shaye Ellis, Senior Marketing Manager
Lauren Landry, Senior Producer
Josh Tetrault, SVP, Creative Director
Lindsey McCarter, Health Communications Specialist, Team Lead

Plowshare

Jeff Boal, President
Wendy Moniz, EVP, Project Manager
David McConnaughey , President & CEO

Golin

Smoking is the leading cause of preventable deaths in the U.S. The Tips® campaign was created to address this epidemic. To encourage smokers to quit, the campaign features hard-hitting ads showing real people living and suffering with smoking-related diseases who give Tips to smokers who could end up suffering from the same smoking-related diseases. Every time the campaign ran, the number of calls to the Quitline increased by more than half, driving more than 16.4 million quit attempts.