The Kellogg Company

Edelman Chicago *Lead Agency

Leo Burnett/Arc

Steve Slivka, Chief Creative Officer
Erica Sarakaitis, Deputy General Manager
Christine Zinker, VP, Account Director
Aaron Noffsinger, EVP, Creative Director
Erin Gallagher, Vice President, Creative Director
Laura Kowalski, SVP, Planning
Matt Jordan, VP, Planning Director
Christina O'Rourke, SVP, Producer
Renee Mailhiot, Media Supervisor
Sarah Smith, Account Supervisor

Starcom

Parents want to give their children everything they need for the new school year like books, backpacks and clothes. Yet research shows nothing helps children succeed more than love.Parents often search for ways to express love during the school day when they aren't physically there. Many turn to simple notes that make children feel loved.But what if your child can't see? Rice Krispies Treats made love more accessible for blind children in the form of Braille stickers and audio boxes, establishing itself as a way to share love.