General Mills

Shopperworks *Lead Agency

Tommy Bennett, Senior Marketing Planner, Integrated Shopper Marketing

Geometry *Lead Agency

Barrows

Stephanie Campbell, Senior Account Executive
Kelsey Hershkovitz, Account Executive
Ythan Pratt, Associate Director, Strategy and Insights
Kristi Lund, VP, Account
Katie Teetzen, Creative Director
Cari Kidd, Creative Director, Copy
Nathan Morales, Senior Copywriter
Megan Peichel, Project Manager
Karina Muller, Strategist
Naomi Marcus, Strategy Director

Doubling sales of Cascadian Farm at 185 co-op grocers across the United States, “Good from the Ground Up” brought an important, but not often considered subject to light: soil health and its impact on food. We communicated Cascadian Farm’s commitment to using organic, sustainable farming practices, delivering $532,000 in sales on a $70,000 budget, approaching a 7:1 ROI and driving brand growth at these grocers for the first time in over two years. Furthermore, a percentage of proceeds were donated to The Land Institute, a non-profit committed to healthy soil.