BurgerFi

Scott Johnson, Director of Marketing

Partners + Napier *Lead Agency

Scott Johnson, Director of Marketing

Dean Alexander Photography

Pete VonDerLinn, Executive Creative Director
Dan O'Donnell, Group Creative Director
Scott Allen, Creative Director
Luke Madden, Director of Growth
CJ Gaffney, Director Strategy and Engagement
Ron Manley, Creative Supervisor
Melissa Smith, Creative Resource Supervisor
Jon-Peter Smith, Senior Production Artist
Sara Kelsh, Sr. Account Executive

BurgerFi is an emerging fast-casual chain, with 100 locations, fighting to get noticed amid fierce competition. Building a strategy around what makes their burgers unique, we helped drive BurgerFi’s largest sales day ever with a 97% increase. Monthly sales rose by 25% with an industry-beating 9% increase in same store sales. This made BurgerFi the #1 growing burger chain and #3 fastest-growing chain in the US. All with an annual marketing spend of $2.6 million — a far cry from the nine-figure budgets of the fast food giants.