AGENCY
Kepler Group
Rob Peichel, Group Creative Director
Peter Nicholson, Chief Creative Officer
Taylor Lovaas, Social Media Coordinator
Dustin Joyce, Creative Director
Brett Essman, Creative Director
Olivia Bohringer, Associate Strategist
Josh Gloe, Copywriter
Brian Panek, Media Planner
Bridget Jewell, Creative Director
Katie Tuggle, EP, Experiential
David Lovett, SEO Lead
Maggie Summers, Strategy Director
Charles Renk, Connected Experience
Caitlin Curran, Media Director
Sara Londo, Associate Producer
Jon Voth, Development Director
Christopher Jensen, Sr. Experience Architect
Olivia VanOrsdale, Project Manager
Josh Nelson, Account Supervisor
Kelsey Soby, VP, Director of Marketing and Public Relations
Legend PR
SUMMARY
This is the story of a risky brand taking a risque approach to rather non-traditional marketing. To keep up with competitors outspending us, Trolli needed to age up its audience and shake up C-store shelves. Enter: Deadpool. The unconventional antihero shares Trolli’s unexpected and unorthodox DNA, making him the ideal inspiration as we created another unique gummi product (shaped after his most memorable member). We took over Times Square and social media to beat our record-breaking product innovation sales and successfully get into the mouths of a brand new audience.
