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LG Electronics
What's It Gonna Take?

RAN IN: United States

CLIENT
LG Electronics

AGENCY
72andSunny *Lead Agency


SUMMARY

LG is an electronics Goliath, that was forced to embrace its role as David in the US smartphone category. People are so blinded by brand love for Samsung and Apple that they’re on autopilot, never considering switching. We burst the blind brand love bubble by challenging consumers to think for themselves. We took on Goliaths by challenging consumers with a provocative question: WHAT’S IT GONNA TAKE to switch to LG G7 ThinQ.

CASE STUDY

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CASE VIDEO


Audience: tech forward, creative, entrepreneurial Millennials

Objectives: Increase average daily sales; flagship segment share

Type: Business to Consumer

Language: English