AGENCY
PMK
Omid Farhang, Chief Creative Officer
Victor Johnson, Interactive Art Director
James Gavigan , Production Director
Christine Shoaf , EVP Global Account Director
David Chamberlain, Executive Experience Design Director
Maura Ehmer, Producer
Nicole Miller, Creative Director
Liz McClure, Director of Project Management
Hannah Miller, Account Manager
Caitlin O'Connell , VP Group Account Director
Dane Jensen , Strategy Director
Phil Collins, Account Director
Richard diFuria, Studio Director
Katie Honig, Senior Art Director
James Barrett, Art Director
Sammi Weisman, Assistant Account Executive
Caitlin Shu , Project Manager
Valeri Schwartz, Senior Art Director
Abbey Engrav, Associate Strategist
Joseph Gourley , Interactive Design Director
DigitasLBi
Vowel
Wasserman
SUMMARY
Coachella is one of the most famous festivals on Earth. It is the ultimate sensory overload for fans. Tickets sell out in hours, six months before the lineup has been announced. Months of planning going into deciding on what to wear and who to see at this ultimate cultural scene. So, to insert a non-endemic brand like American Express into the cultural fabric of this event for our Card Members was a big ask. This year we transformed the card into something much richer for fans, with incredible success.
