CLIENT
European Wax Center
Sherry Baker, President of Marketing & Product Development
AGENCY
Sherry Baker, President of Marketing & Product Development
Christina Davis, Vice President, Brand Relations and Events
Carly Tietzer, Director, Project Management
Carly Kriegsman, Events and Marketing Manager
DKC
Cory Berger, Managing Director
Dave Arnold, Executive Creative Director
Nina Cole, Comms Strategy Director
Erynn Mattera, ACD
Gabrielle Barbuto, Brand Director
Evelynne Scholnick, Senior Copywriter
Mary Perhach, President
Beth Hughes, Art Director
Adam Weiner, Brand Supervisor
Nick Pappas, CEO
Kelly McGrath, Account Supervisor
David Tucker, Head of Strategy
Marisa Molea, Account Coordinator
Shayna Pilnick, VP, Client Services & Operations
Malini Lakhaney, Senior Account Supervisor
Casey Hobgood, Social Media Manager
Laundry Service
SUMMARY
We grew sales at European Wax Center by 33% vs. year ago against the backdrop of a flat category typically driven by cost and convenience. We did this by connecting a core attribute of our beauty brand, confidence, to a cause we believe in: The Pink Tax, a premium charged by companies for the “female” versions of products. According to a study done by the City Of New York, this premium can be as high as 48% for some basic beauty products.
