Vital Farms

Scott Marcus, VP, Marketing
Kathryn McKeon, Director of Marketing

Preacher *Lead Agency

Dan Brooks, Creative Director
Scott Marcus, VP, Marketing
Kathryn McKeon, Director of Marketing

Haberman

Stacey Higgins, Executive Producer
Rob Baird, Chief Creative Officer
Seth Gaffney, Chief Strategy Officer
Krystle Loyland, Chief Executive Officer
Kristen Meade, Senior Brand Manager
Ashley Shaffer, Strategy Director
Rachel Kichler, Producer
Joe Hartley, Senior Copywriter
Josh Stolz, Senior Art Director

krupa

The Door

Women's Marketing

"Cage-free eggs" sure sound nice. And egg-lovers agreed. By 2017, “cage-free” was a $600 million dollar industry. But cage-free hens live their entire lives indoors, with about 1 sq ft of space per hen. Egg buyers had been seriously duped into thinking they were buying the gold standard in eggs. Vital Farms and their pasture-raised eggs took aim at cage-free with “Bullsh*t-Free Eggs.” We were able to lift Vital Farms’ sales, steal share from cage-free, and welcome a new audience. Vital Farms eggs aren’t cage-free, they’re bullsh*t-free.