AGENCY
Becky Taylor Wilkinson, Strategy Partner / Principal Author
Tom King, Strategist / Contributing Author
Elliot Harris, Global Executive Creative Director
Hollie Lles, Senior Creative
Ainhoa Wadsworth, Managing Partner
Vicki Maguire, Chief Creative Officer
Dom Skuratko, Business Director
Catherine Martyn, Senior Account Director
Kate Pozzi, Creative Director
Britt Iversen, Executive Strategy Director
Nicole Burgess, Account Director
Irnina Patrichi, Account Manager
Shaun Musgrove, Head of Creative Services
Lou Bonnar, Head of Film
Katie Wood, Senior Film Producer
Sian O'Halloran, Assistant Film Producer
Stefanie Price, Creative Production Director
Sasha Midgley, Creative
Aly Marx-Blackwell, Creative
Kieran Worboys, Creative Producer
Lucy Farrell, Creative Producer
Sarah Butler, Senior Brand Designer
Darta Losane, Senior Designer
Morgan Shipley, Conceptual Designer
Marta Kisluk, Senior Business Affairs Manager
Charlotte Anderson, Consultant
Nick Rowland, Executive Creative Director
Xavier Rees, CEO
Smuggler
SUMMARY
In an age of throwaway fast-fashion and improved mainstream detergents, laundry additive Vanish was losing its relevance to modern families and its role in their
repertoire. But by working with the autistic community, a group of people who
form intense relationships with favourite clothing items, Vanish was able to
powerfully articulate both what it offers – longer-lived clothing – and why
that matters on a deep emotional level.
It was a win-win result for Vanish, whose brand and business were revitalised, and for autism, and autistic girls in particular, who had too often been overlooked,
misunderstood and marginalised.
