Alton Towers Resort

Larry Roles, Marketing Director
Laura Gerrard, Head of Marketing

TBWA\MCR *Lead Agency

Mark Bostock, Author / Head of Client Partnerships
Lorna Hawtin, Disruption Director
Esther Davies, Account Director
Glenn Scholefield, Senior Copywriter
Jason Chadwick, Senior Art Director
Lou Vasey, Head of Production

Wavemaker

John Morton, Client Lead
Graham Fisher, Strategy Partner

In a year where our biggest news was closing our biggest ride, as our competitor opened theirs, a retheme of the haunted house was all we had to hit big “new news’ visitor numbers. We disrupted not only the how, but when and where we advertised by playing a scary game of haunted hide-and-seek through multi-layered media storytelling over months, taking it to the streets, on phones and into the nation’s homes. We drove more visitors than the previous signature ride launch, Wicker Man. This is a little scary story that outperformed the biggest new news