AGENCY
Bas Korsten, Global Chief Creative Officer
Jaime Mandelbaum, Chief Creative Officer EMEA
Rafel Pitanguy, Deputy Chief Creative Officer
Debbi Vandeven, Chief Creative Officer
Julian Watt, Chief Creative Officer WPP Ford
Dominic Moore, Regional BX Lead
Brian Riley, Senior Copywriter
Matt Lee, Senior Art Director
John Scott, Group Strategy Director
Peter Mould, Senior Designer
Alfred Leroy, Account Director
Mark Doyle, Creative Operations Director
Hogarth Worldwide Ltd
Daniel Smith, Senior Designer
Adam Booker, Design Director
Gary Bridge, Senior Project Manager
Ant Delaney, Managing Director
Loren Colson, Executive Producer
Tim Clifford, Director
Mindshare UK
SUMMARY
Construction is the UK’s deadliest industry, losing 2 workers every day. This has nothing to do with the physical dangers of the job. It’s because of suicide. The problem was that Construction’s macho culture was stopping men getting help.
So, in partnership with The Lighthouse Club, we created #makeitvisible, a new nationwide safety programme that put mental risks on the same footing as physical risks, normalising mental health and putting help in sight across Construction.
So far, 311 lives have been saved, giving new meaning to Ford’s market-leading reliability by showing its there when people need it. That's positive change.
