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Stella Artois Unfiltered
Stella Artois goes au Naturel to launch new Stella Artois Unfiltered

RAN IN: United Kingdom

CLIENT
Ab inbev (Europe)

AGENCY
Mother London *Lead Agency

Nick Owen, Business Lead
Jack Carrington, Strategy Director
Mico Toledo, Creative Director
Anthony-Daniel Montagne, Creative Director
Oli Rimoldi, Creative Director
Anne-Ca Greatti, Account Director
Andy Redpath, Production Director
Jeffi van Hees, Account Manager
Albert Ponelle, Account Director
Tommy Frankau, Producer


Jones Knowles Ritchie *Lead Agency

Richard Aylen, Business Director


draftline (Europe)

Mark Bown, Executive Creative Director
Gabriel Garcia Turbay, Creative Director
Issy Rawson, Senior Project Manager


Brand Genetics


Barrows (United Kingdom)

Katrina Chatwin, Senior Account manager
Kaite Jacks, Account Manager


SUMMARY

Stella Artois is the UK’s biggest premium beer. However, drinkers looking to treat themselves were increasingly trading up to World Beer brands in the super-premium segment. An innovation – Stella Artois Unfiltered – was created to take back market share and re-engage lapsed drinkers who no longer saw the brand as relevant or aspirational. The ‘Beer, au Naturel’ campaign uses a playful metaphor of nakedness to celebrate the unfiltered nature of the beer.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Location based,Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,Interactive / Website / Apps,OOH – Billboards,OOH – Other Outdoor,OOH - Transportation,Packaging & Product Design,Print - Newspaper,Retail Experience: In Store,Sampling/Trial,TV

Language: English