London & Partners

Simon McCaugherty, Director, Consumer Marketing & Growth
Rose Wangen-Jones, Managing Director, Marketing, Destination & Commercial

London Tourism Recovery Board

Sara Holt, UK & Ireland Sales & Marketing Director, Merlin
Sara Vergara Muro, Senior Marketing Manager, Merlin

Wavemaker *Lead Agency

Ed Sellier, Strategy Lead
Gavin Laisby, Managing Partner
David Graham, Strategy Partner
Ashleigh Whitehouse, Research and Social Insight Director

TMW

Victoria White, Senior Planner

Let’s Do London' is a fruitful marriage of incisive creative messaging and brilliant media planning, which seized the moment to reposition London from an unattractive, Covid-hit summertime destination, to a city of unrivalled experiences free from international crowds. This drove significant economic effects in tourism revenue and ultimately saved jobs. We identified the highest potential audience segments to serve messaging, differentiated our offer relative to competing destinations, established a multichannel communications strategy and measured the impact all within a tight planning to activation period.