AGENCY
Colin Byrne, Creative Director
Rob Butcher, Creative Director
Will Eliot, Strategist
Stuart Pond, Business Director
Abby Fox, Account Director
Elzabe Buys, Senior Account Manager
Calvin Lyon, Strategist
James Rawlings, Strategy Director
Tom Cocker, Executive Director
Matt Phillips, Head of Strategy
Will Maclure, Business Director
Nick Whitcroft , Digital Account Director
Jess Saunders , Senior Client Executive
SUMMARY
The brief from the client and our objectives for this campaign were crystal clear. At a time of uncertainty and withdrawn investment we wanted to invest in our brand to outperform competitors and the market.
We did just that. Our awareness and visibility doubled in the campaign period, whilst being the highest of any competitor. But even more importantly our car sales grew by in a year when car sales UK wide dropped by 9.9%. Not bad for a production budget of under £50k.
