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Nestlé KITKAT
KITKAT - Make a Break For It

RAN IN: United Kingdom

CLIENT
Nestlé

Alex Gonnella, Marketing Director
Cheryl Allen, Marketing Controller
Sascha Macchi, Brand Manager

AGENCY
Zeal Creative Limited *Lead Agency

Stewart Hilton, Creative Partner
Rob White, Client Partner
Rachel Roberts, Strategic Lead
Darren Grzesiak, Art Director
Mike Marshall, Design Lead
Sophia Huddlestone, Account Director
Laura Edwards, Account Manager


Zenith


Darren Guy, Client Partner
Natalie St Flour, Planning Director


Wunderman Thompson- London


Jo Wallace, Creative Officer
Sam Brooks, Associate Business Director


SUMMARY

In February, shoppers are bored, skint and miserable. In 2019, KITKAT leveraged this insight to execute a disruptive 'summer’ campaign in the depths of winter. Inspired by their ‘Have a Break' positioning, Nestlé gave KITKAT consumers the chance to 'Make a Break For It' and escape the winter blues via a national on-pack promotion and a series of retailer exclusive activations. Retailers loved how the campaign fitted their shopper mindsets and brightened their stores. This created incremental display space, a 20% increase in sales value and incremental revenue of £6.7m.

CASE STUDY

New-pdf-icon

CASE VIDEO


Medium Featured On Video: BRANDED CONTENT
,EVENTS
,INTERACTIVE/ONLINE
,Developed Retailer Site Content,MOBILE/TABLET
,OOH
,PACKAGING,PRINT
,PRODUCT DESIGN
,RETAIL EXPERIENCE
,SOCIAL MEDIA
,TV

Audience: Ages 25 - 34,Broad, Female & Male

Objectives: Purchase - Achieve a lead conversion goal,Purchase - Achieve a new customer aquisition goal,Purchase - Achieve a combined new + existing customer revenue or volume sales goal,Purchase - Other

Type: Business to Consumer

Language: English