KFC UK&I

Jack Hinchliffe, Marketing Director
Meg Farren, Chief Marketing Officer

Mother London *Lead Agency

Shaun Murphy, Strategist
Pippa Morris, Strategy Director
Neasa McGuinness, Strategy Director
Tatiana Jezierski, Strategist
Chris Gallery, Partner & Head of Strategy

This paper is about seizing a moment in time, that could have marked the beginning of the end for KFC. In the midst of the worst crisis facing the business in recent years, KFC took a brave step, running a bold and meticulously crafted tactical advertisement that turned the tide of public opinion. Widely hailed as a brilliant move, it created global buzz, reaching 800 million people, shared 220 million times, raised key brand metrics that translated into penetration and sales recovery by the end of the year.