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Samsung
How customer engagement took a bite out of Apple
RAN IN: United Kingdom
CLIENT
Samsung UK
Nick White, Online Director
Tom Morey, Head of Online Marketing
AGENCY
Joseph Goodall, Creative
Joanna Simpson-Howe, Creative
Chris Morey, Business Lead
Tom Skinner, Executive Creative Director
Tristan Hyde, Senior Account Director
Oliver Smith, Account Manager
Phil Holbrook, Creative Director
Adrien Raphoz, Creative
Grant Codron, Creative
Richard Madden, Group Strategy Director
SUMMARY
This is the story of how Samsung UK opened up a new front in its share war with Apple by keeping customers it would otherwise have lost.
Key to the strategy was not to sell, but to serve. Specifically, to drive NPS amongst customers by delivering the very best brand experience when they are at their most impressionable, in the three months following purchase.
CASE VIDEO
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: DIRECT
,INTERACTIVE/ONLINE
,MOBILE/TABLET
Audience: Young Men (20-35)
Objectives: Retain existing customers
Type: Business to Consumer
Language: English
