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2018 FINALIST TRAVEL & TOURISM UNITED KINGDOM
Great Western Railway
Five Go On A Great Western Adventure
RAN IN: UK
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: CINEMA;ECOMMERCE ;INTERACTIVE/ONLINE ;MOBILE/TABLET ;OOH ;PRINT ;RADIO ;SOCIAL MEDIA ;TV;Onboard packs
Audience: Leisure Travellers
Objectives: Increase sales, volume
Type: Business to Consumer