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2018 GOLD RETAIL UNITED KINGDOM
How Aldi won Christmas with the help of a humble carrot
RAN IN: UK
Hero Medium: TV
Medium Featured On Video: CINEMA;INTERACTIVE/ONLINE ;MOBILE/TABLET ;App ;OOH ;Billboard ;POINT OF CARE (POC) ;Coverwraps;PR ;PRINT ;SOCIAL MEDIA ;TV;Spots (TV)
Objectives: Retain existing customers
Type: Business to Consumer