CLIENT
Polpharma Ukraine
Irina But, Marketing Director, Polpharma Ukraine Olena Boichenko, Product Manager, Polpharma Ukraine
AGENCY
Oleg Tomin, Creative Director, BART&FINKMisha Fishchenko, Copywriter, BART&FINKKatya Chanysheva, Copywriter, BART&FINK
Petro Didenko, Head of Art Department, BART&FINKIryna Kozachenko, Art Director, BART&FINK
SUMMARY
Bobotic is a drug for treatment of newborns’ intestinal colic. The main competitors are on TV with large media scales, where they show traditional videos "problem – solution». But the means for newborns don’t have a permanent target audience. The group of people who are wondering how to save a baby from colic quickly and safely changes every 2-3 months. That’s why we turned to young parents living in a world of rapidly emerging and just as rapidly losing their relevance trends. They are prone to quick methods of solving problems and don’t want to think about how to cook dill water.
