CLIENT
Synevo Ukraine
Bogdan Kidon, Head of Marketing and Sales Synevo Ukrainе
AGENCY
Anton Yatsenko, Head of Strategy, Hoshva DGTL Nataliya Potasheva, Client Service Director, Hoshva DGTL Anna Mizina, Account Manager, Hoshva DGTL
Irina Kolokot, Account Manager, Hoshva DGTL Yana Bogdanova, Art Director, Hoshva DGTL
Hoshva PR
SUMMARY
Medical brands are not used to create fun & engaging content, because they still think that “people won’t get it seriously”. But sometimes (and this project proves that) it’s better to create a positive emotions & have fun even when we’re talking about such serious things as diabetes, prostate cancer or heart attack. This approach has shown it’s effectiveness and we already exceeded the planned KPI by 2 times. In addition, 2017 year results are dozens times higher than the previous year results. That’s why, we believe that this project deserves better!
