CLIENT
Kyivstar
Yuriy Chornenkiy, Head of Marketing Communications Department, KyivstarMariya Kyrylyuk, Brand Manager, KyivstarPavel Daniman, Marketing Director, Kyivstar
AGENCY
Igor Klymenko, Creative Director, Serviceplan UkraineVasiliy Tanasiychuk, Executive Creative Director, Serviceplan UkraineVolodymyr Denys, Art Director, Serviceplan Ukraine
Elena Yakovleva, Client Service Director, Serviceplan UkraineAlina Boiko, Account Manager, Serviceplan Ukraine
Starcom
Wizard Postproduction & Digital
SUMMARY
In 2017 international roaming segment still remains not highly developed, therefore traditional competition within the segment didn’t have great potential. We have chosen the strategy of segment development. Many travelers used to turn their phone off travelling abroad, because they used to regard international roaming as expensive and uncontrollable. Our advertising campaign has successfully overcome the set of business and communication goals and initiated a global change in the behavior pattern of mobile subscribers in roaming. Thanks to the offer from Kyivstar and its communications, we clearly and fascinatingly explained to Ukrainians that in roaming you really have not worry about the fact that the money on the account will suddenly end.
