McDonald’s Ukraine

Yulia Badritdinova, Marketing and Communications Director, McDonald’s Ukraine
Olga Vasylieva, Marketing Manager, McDonald’s Ukraine
Andriy Dembovsky, Marketing Coordinator, McDonald’s Ukraine

TBWA\Ukraine *Lead Agency

Marina Kunets, Account Director TBWA\Ukraine
Oksana Matchuk, Senior Account Manager, TBWA\Ukraine
Svetlana Tsvelenyeva, Creative Director, TBWA\Ukraine
Tanya Litvin, Creative Group Head, TBWA\Ukraine
Alina Goncharenko, Senior Copywriter, TBWA\Ukraine
Anton Momot, Art Director, TBWA\Ukraine

Optimum Media OMD

DDB Warsaw (DDB & Tribal)

Be-It Agency

For the first time, McDonald's Ukraine has dared to meet the tastes of Ukrainians by introducing a unique digital platform where burgers could be created almost by hand on their own recipe. The original format of the campaign, several stages of the competition and communication with the consumer in online and offline channels has affected both the communication and business indicators.