Omega Pharma

Natalia Kuksinа, Brand Manager, Omega Pharma
Elena Peretyatko, Marketing director, Omega Pharma

AdShot creative *Lead Agency

Sergey Tsyganenko, CEO, AdShot creative
Ekaterina Skibilyak, Account director, AdShot creative

The Gentos Forte promotion "Terpi, muzhik" is the best example of efficiency, because this idea is not standard for the pharmaceutical market, which has multiplied the marketing results by more than three times. The advertising of the most pharmaceuticals is based on the standard "problem-solution" scheme. But we went beyond that scheme and added a social context to the advertisement as well as came up with a creative idea, which proved to be beneficial in the advertising field. Due to the relevance of the problem and the social component of the promotional TV clip for Gentos Forte, we have achieved high results and have become an example of an effective campaign of the pharmaceutical brand.