CLIENT
Kyivstar
Pavel Daniman, Marketing Director, KyivstarYuriy Chornenkiy, Head of Marketing Communications Department, KyivstarAnna Chikalova, Brand Manager, Kyivstar
AGENCY
Igor Klymenko, Creative Director, Serviceplan UkraineVasiliy Tanasiychuk, Executive Creative Director, Serviceplan UkraineOleg Prystupa, Art Director, Serviceplan Ukraine
Elena Yakovleva, Client Service Director, Serviceplan UkraineYevgeniya Dubovik, Account Manager, Serviceplan Ukraine
Starcom
Wizard Postproduction & Digital
SUMMARY
In 2015 mobile operators surprised users with plenty of new opportunities provided by digital communication. At first, companies competed mainly for innovators. Just like the other operators, we continued to open up new technologies. However, we paid much more attention to the search of opportunities to create high-quality 3G experience for people who consider human values more important than trends and innovations. Our advertising campaign is interesting because it showed the product part, but we made 3G not only a technology but also provided it with real human value. In addition, the indicators of its effectiveness fully met the goals.
