Nestlé USA

Laikyn Hadaway, Shopper Activation Associate
Liz Smith, Marketing Associate
Alex Fenelon, Shopper Strategist
Erica Paliatsas, Shopper Activation Manager

Geometry (New York) *Lead Agency

Jennifer Farver, Senior Account Executive
Susan Ladd, SVP Account
Sarah Behrens, VP Account
Matt Finley, Sr. Art Director, Digital
Melvin Strobbe, EVP, Executive Creative Director
Han Kim, VP, Group Creative Director

Geometry (Akron) *Lead Agency

Coffee-mate, the number one creamer brand, was losing sales volume at Walmart during the peak holiday season due to its competitors’ aggressive price-cutting. With so many seasonal options at-shelf, shoppers were reaching for the lowest-priced option. In order for shoppers to notice Coffee-mate, the brand had to connect with them on a personal level BEFORE their shopping trip when discovery is at its peak. So, Coffee-mate let shoppers vote for next year’s exclusive holiday flavor at Walmart, then immediately served this year’s exclusive flavor to drive purchase and stay top-of-mind.