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Tylenol Rapid Release Gels
Tylenol RRG - Walgreens

RAN IN: United States

CLIENT
Johnson & Johnson

Sandy Carlson, Director, Walgreens Customer and Omni-channel Strategic Initiatives
Nicole Muni, Associate Brand Manager
Shannan Carlson, Sr. Customer Development Manager

AGENCY
Upshot *Lead Agency

Brooke Stingelin, Senior Account Director
Sara Hughes, Account Manager
Dennis Swiec, Senior Art Director
Charlie Giglia, Senior Art Director
Ryon Lancaster, Analytics Director
Jessica Romaniuk, Associate Media Director


J3


Menasha

Margaret Blighton, Walgreens Project Manager


Geometry Global


SUMMARY

This execution of the Tylenol® Rapid Release Gels campaign identified the intersection between a key strength of the brand’s product (speed) and Walgreens strength (convenience) to create a single-retailer program that addressed specific shopper need to improve business results for both the brand and the retailer. The campaign leveraged traditional tactics as a foundation and layered contextually targeted elements to reach an audience in need of what the brand had to offer – rapid pain relief – from a convenient retail location: Walgreens. 

CASE STUDY

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CASE VIDEO


Hero Medium: MOBILE/TABLET

Medium Featured On Video: BRANDED CONTENT During;DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Digital Video;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE MFR/Retailer Website;DIRECT Pre;DIRECT During;DIRECT Email;DIRECT Retailer Specific;DISTRIBUTION CHANGES During;ECOMMERCE During;ECOMMERCE Post;MOBILE/TABLET During;MOBILE/TABLET App;MOBILE/TABLET Display Ad;MOBILE/TABLET In-App or In-Game Ad;PRICING During;PRICING Couponing;PRICING Trade;PRINT During;PRINT Newspaper - Print;PRINT Retailer Specific Publication;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE In-Store Video/Kiosk;RETAIL EXPERIENCE POP;RETAIL EXPERIENCE Sales Promotion;SEARCH ENGINE MARKETING (SEM/SEO) During;TRADE COMMUNICATIONS/PROMO Post

Audience: Women 45+

Objectives: Attract, support distribution

Type: Business to Consumer

Classification: National

Language: English