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RITZ Cracker
RITZpiration

RAN IN: United States

CLIENT
Mondelez International

Stephen McGowan, Director, Shopper Marketing
Lauren Wright, Customer Director, Shopper Marketing
Anne Martin, Customer Director, Shopper Marketing
Joy Simonsen, Customer Director, Shopper Marketing

AGENCY
Geometry Global *Lead Agency

Jen Beutler, Account Supervisor
Katie McElligott, Creative Director
Tom Boccuzzi, SVP, Account
Laura Johnston, EVP, Creative
Curtis Stenger, Senior Art Director


Geometry Global (Chicago) *Lead Agency


SUMMARY

RITZ Crackers have always been a traditional household, entertaining staple around the holidays, which is also why sales typically spike for RITZ in Q4. In order to continue to grow sales for the brand, RITZ had to turn the page and re-imagine what traditions mean to a new generation of shoppers - Transitional Millennials. We started with the season when social calendars start filling up – spring. We gave these socially driven shoppers, RITZpiration, inspiring recipes reflective of their spring social calendars.

CASE VIDEO


Hero Medium: CONSUMER INVOLVEMENT/USER GENERATED

Medium Featured On Video: BRANDED CONTENT During;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Digital Video;DIGITAL/INTERACTIVE Display Ads;MOBILE/TABLET Pre;MOBILE/TABLET During;MOBILE/TABLET Display Ad;MOBILE/TABLET Messaging Editorial Content;PRICING During;PRICING Couponing;SAMPLING During;SAMPLING In-Store;SHOPPER INVOLVEMENT During;SHOPPER INVOLVEMENT Consumer Generated;SOCIAL MEDIA Pre;SOCIAL MEDIA During

Audience: New Audience

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English