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2017 BRONZE SHOPPER MARKETING EFFIE: NEW PRODUCT/SERVICE INTRODUCTION UNITED STATES
GOOD THiNS
Try SomeTHiN Good
RAN IN: North America
Hero Medium: DIGITAL/INTERACTIVE
Medium Featured On Video: DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE MFR/Retailer Website;DIGITAL/INTERACTIVE Other;DIRECT Pre;DIRECT Email;MOBILE/TABLET During;MOBILE/TABLET Display Ad;MOBILE/TABLET Location-based Communications / Real Time Marketing;MOBILE/TABLET Messaging Editorial Content;PRICING During;PRICING Couponing;PRINT During;PRINT Custom Publication;PRINT Retailer Specific Publication;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;SAMPLING During;SAMPLING In-Store;SOCIAL MEDIA During;Other During
Audience: Women
Objectives: Brand launch
Type: Business to Consumer
Classification: Regional;National
Language: English